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Mastering Email: Navigating Gmail & Yahoo’s Latest DMARC Updates


Welcome to the digital age, where emails rule the communication landscape! If you’re a business owner, marketer, or just someone who loves sending a good ol’ email, there’s something new on the horizon you need to know about.

Tuesday, 30th January, 2024

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Understanding the New Gmail and Yahoo DMARC Requirements: A Guide for the Modern Email Sender

Welcome to the digital age, where emails rule the communication landscape! If you’re a business owner, marketer, or just someone who loves sending a good ol’ email, there’s something new on the horizon you need to know about. Gmail and Yahoo are updating their DMARC requirements, and this could be a game changer for your email strategies. So, buckle up as we dive into the world of email protocols, and don’t worry, we’ll try to make it fun and easy to understand!


Why the Change, You Ask?

First things first, let’s talk about why Gmail and Yahoo are tightening their DMARC policies. DMARC, which stands for Domain-based Message Authentication, Reporting, and Conformance, is essentially a set of rules to make sure that the email claiming to be from your domain genuinely is from you. Think of it as a bouncer at the club, ensuring that only the VIP (Valid Identified Post) gets through.

Gmail and Yahoo, like vigilant guardians of the email universe, are doing this to combat phishing and spam. These updates will significantly reduce the chances of bad actors impersonating your domain to send out malicious emails. Safety first!

Who’s Affected?

Now, don’t panic! These changes primarily impact those who send over 5,000 emails a day. Yes, you heard that right. If you’re not hitting those numbers, take a deep breath – you’re mostly in the clear. However, it’s still good practice to be compliant. After all, who doesn’t ensure that their emails meet all the correct standards?

The Trio of Email Deliverability: DKIM, DMARC, SPF

Let’s break down the three musketeers of email security – DKIM, DMARC, and SPF.

  1. DKIM (DomainKeys Identified Mail): This is like a digital signature on your emails. It ensures that the content of your emails remains tamper-free from the point it leaves your outbox to the moment it hits the inbox.
  2. DMARC (Domain-based Message Authentication, Reporting, and Conformance): We touched on this earlier. It’s the set of rules that decides what happens to an email that doesn’t pass the DKIM or SPF checks.
  3. SPF (Sender Policy Framework): This one checks if the email sent from your domain is coming from a server you’ve authorized. A common mistake with SPF is having more than one record – that’s a no-no as it can lead to authentication failures.

How Hipposerve Comes to Your Rescue

Now, let’s talk about how Hipposerve can make your life easier amidst these updates.

  • Advanced DNS Updating: Our domain services come with user-friendly, advanced DNS updating. It’s like having a GPS for your emails; you always know where to go!
  • DNS Backup: If things go sideways, our DNS backup feature is your safety net. You can easily restore your settings and get back on track.
  • High Deliverability Email: Our email service boasts high deliverability and comes DKIM authenticated. This means your emails are more likely to land in the inbox and less likely in the spam folder.
  • Ready-to-Help Support Team: Got a question or need a hand with your email deliverability? Our support team is like your friendly neighbourhood superhero, always ready to help!

Wrapping Up

In conclusion, while these new Gmail and Yahoo DMARC requirements might seem daunting, they’re actually a step towards a safer and more trustworthy email environment. And for those who send a high volume of emails, it’s crucial to be compliant. Remember, Hipposerve is here to make this transition as smooth as possible for you.

Don’t forget to check your domain using this free domain checker  to ensure you’re all set. Happy emailing, and here’s to safe and successful digital communication!

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