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Google Business Profiles: Navigating the Change and Embracing New Opportunities


Discover how the 2024 update to Google Business Profiles impacts your website and explore cost-effective, user-friendly alternatives with Hipposervere. Learn about affordable hosting, free domain names, and more in our comprehensive guide. Perfect for small businesses adapting to digital changes!

Thursday, 18th January, 2024

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Welcome to the ever-evolving world of digital presence for small businesses! As we adapt to the changing landscape, an important update is on the horizon: In March 2024, websites created using Google Business Profiles will be turned off, with visitors being redirected to your Business Profile instead. This might sound alarming, especially for small businesses that have invested time and effort into crafting these sites, but don’t worry – we’re here to guide you through this transition.

Understanding the Shift

First, let’s delve into what this change means. Google’s decision to turn off these websites signifies a new approach to how your business is represented online. While your Business Profile will become the primary point of contact, the detailed information and personal touch of your custom website won’t be displayed there. For many small businesses, this raises concerns:

  1. Loss of Personalization: Your unique brand identity, cultivated meticulously on your website, might not shine through on a standard Business Profile.
  2. Reduced Content Control: Detailed descriptions, blogs, and specialized content you hosted on your site won’t be as prominent.
  3. Potential Customer Confusion: Customers accustomed to your website might be disoriented by the switch to a more generic profile page.

Embracing Alternatives Without Breaking the Bank

Fear not, for this change opens doors to new possibilities! You don’t need to spend a fortune on professional designers to maintain a robust online presence. Here’s how you can continue to thrive:

  1. Affordable Hosting Solutions: At Hipposerve, we offer hosting at our discounted price of £0.99. This includes a user-friendly web builder, perfect for crafting a site that truly represents your business.
  2. Complimentary Goodies: With each hosting package, enjoy a free domain name, a professional email linked to your domain, a secure SSL certificate for your website’s security, and a delightful free toy Hippo to brighten your day!
  3. Easy-to-Use Web Builder: Our web builder is designed for everyone – no technical skills required. It allows you to effortlessly create a site that reflects your brand’s personality and values.

Why Choose Hipposerve?

  • Cost-Effective: Our plans are budget-friendly, especially important for small businesses keeping an eye on expenses.
  • All-in-One Package: From hosting to domain names, we’ve got everything you need to get started.
  • No Compromise on Quality: Despite the low price, we ensure top-notch service and reliability.
  • Friendly Support: Our team is always ready to assist you with any questions or help you might need.

Moving Forward

This change by Google is indeed significant, but it’s also an opportunity to revisit and refresh your online presence. With affordable solutions like Hipposervere, transitioning to a new, personalized website can be seamless and rewarding. Remember, it’s not just about being online; it’s about creating an online space that’s uniquely yours.

Embrace this change as a chance to stand out and show the world what makes your small business special. With Hipposerve, you’re not just building a website; you’re building a home for your business on the internet. Let’s embark on this journey together! 🌍💼🚀

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